On Time - On Target Delivered
The $250 million FedExForum represented the largest public works project in the history of Memphis, Tennessee, and would be home for the NBA Memphis Grizzlies, who would operate the facility. While the Grizzlies organization includes a host of professionals capable of producing these events in-house, the intense demands of opening a new arena led the Grizzlies to add a contracted production team to provide leadership specifically to the grand opening project in both creative and operational areas. Subsequent to a formal RFP process, the Grizzlies selected Resource to assist with the planning and development of a series of grand opening events certain to generate intense excitement, coverage, and scrutiny in the Memphis region.
Resource's production team became an integral part of the Grizzlies internal team, reporting directly to the Senior Director of Promotions and Events. Resource not only attended all developmental meetings, but also led those meetings in the early stages. Resource provided critical leadership and focus to develop the plan for each event. Execution of each plan was then apportioned out to the appropriate assets within the Grizzlies organization. Resource conceptualized and led production of the key moment for the arena – the public ribbon cutting – at which an enormous FedEx Box was opened by Grizzlies coach Hubie Brown, Grizzlies’ player Shane Battier, and Memphis Tigers coach John Calipari, and entertainers of all stripes poured out to the delight of the audience. Resource also selected and contracted with all live entertainers and oversaw production for all live entertainment at each grand opening event.
Resource's project management helped ensure that no aspect of any event was overlooked. From construction workers to VIPs, every constituency expressed delight at each event. At the Open House event, 30,000 people toured the arena, with crowd flows managed through planning and all other aspects of the event flowing smoothly. A photo of the FedEx Box unveiling ran on the front page of the Memphis Commercial Appeal the next day.
Resource and the Grizzlies opened the new arena in spectacular fashion, establishing a partnership that would last through the present day.