Rock n Roll Turns 50
2004 marked the fiftieth anniversary of a milestone in rock and roll history, the recording of “That’s All Right, Mama” by Elvis Presley at legendary Sun Studio in Memphis. The studio, a popular tourist destination, wanted to mark this 50th birthday of rock and roll with a day-long free music festival, with the highlight being the “Global Moment in Time” when 1,500 radio stations around the world simultaneously played “That’s All Right Mama” to commemorate the event.
Resource Entertainment was proud to produce the 50th Anniversary of Rock ‘n Roll Reunion. The all-day festival featured renowned Sun artists Scotty Moore, D.J. Fontana, Sonny Burgess & the Pacers, Billy Lee Riley, Ace Cannon, and more.
Resource worked as part of a broad media services team to work with and manage media representatives from print and broadcast media around the world who were on hand to cover the event, ensuring that all technical and hospitality needs were met. Resource also was solely responsible for the design and execution of the festival production strategy.
Resource brought in mobile staging, which arrived at midnight the night before the event, which was when the street was officially closed off. REG managed an overnight load-in and set-up that had the premises defined and secure, vendors accommodated and in place, and the first band on stage at 9:30AM. REG provided significant crowd management and team management services in the moments leading up to the Global Moment in Time, the moment of greatest complication in the event. The last band left the stage at 11PM, and REG’s team had the entire festival site dismantled and the street open again by 2AM.
And That's Alright!