Toyota's 2020 Corolla Reveal

Corporate Event

Toyota Mississippi
Event Type
Corporate Event
Services Provided

Event Design

Vendor Managment


Audio / Video / Lighting

Toyota invited around 700 of their closest friends (including Mississippi governor Phil Bryant) as well as two shifts of workers to watch the dramatic unveiling of their brand new 2020 Corolla model.

As with the original Corolla unveiling in 2011, this event was to take place on the factory floor during active production, which meant heard hats and steel toed boots for the duration of the event.  and keeping our little production out of the way of the 780 Corollas rolling off the line each day!

Complete with music videos, guest speakers, and a surprise unveiling that brought the crowd to their feet, Resource Entertainment was happy to steer them in the right direction!

Interesting to compare this stage design with 2011 and to see how far lighting technology has come in those years!

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